Joe Fred Company
Listen, Design, Lead
I’ve led teams, created brands, and designed experiences for over 20 years. My diversity of talent allows me to manage and execute every creative deliverable from project founding through launch. Let's talk.
Good Outcomes for Good Clients
Designed an app that reimagined the way a fitness company did business.
Company sold for over $50 million
Named and designed a brand for two guys in Brooklyn who really loved making salsa.
Product is now on the shelves at Whole Foods
Designed game platform and directed creatives for a web3 project backed by Disney.
NFT minted $15M+ and design was Emmy nominated
Big on culture, light on bullsh*t
Approach with humility
Stakeholders and founding teams deserve honest, straight talk, based in humility.
Purpose-driven design
Discovery leads design, revealing the most valuable solutions and paths to user satisfaction.
Bring the thunder
Nothing survives without good culture. I challenge my people and yours to answer the call.
Proficiencies
UX & UI Design
Brand Design & Strategy
Culture Empowerment
User Research & Analytics
Product Management
Web3 Integrations
Highlighted Work
My Awesome Friends
These are the pros I call when the project demands more. I’ve been working with most of them for over a decade. Special props to Volum8, an agency paramount to my personal development.
Mike
Systems & Data Architect
Dan
Senior Front-End Dev
Dillon
Smart Contract Dev
Chantel
Product Manager
Daniele
Custom WordPress Dev